Frontrack

PT Astra Honda Motor (AHM) has launched two new models All New Honda Beat ESP and the All New Honda BEAT POP ESP to provide greater choice, according to the development trend of young people and the population of interest is that the larger models. Two of the latest model Honda scooter is equipped advanced technology Enhanced Smart Power (ESP) which is more environmentally friendly and fuel-efficient, thus further strengthening the position of Honda motorcycles motorcycles as efficient in Indonesia.

All New Honda Beat ESP comes with a sporty design concept that has sharply notched handle cover, while the latest variant of the All New Honda BEAT POP ESP comes with a stylish design concept and has a more subtle curves. Both models are still maintaining a slim body size suitable and convenient for the people of Indonesia. Presence carries a variety of excellent features that increasingly enriched with features upscale scooter. This model also has economical fuel consumption in its class, as well as reliable performance.

Two options for All New Honda Beat ESP and the All New Honda BEAT POP ESP ESP brings new engine 110cc which is the latest generation of advanced innovation automatic Honda. Next generation of technology that has been applied globally comes closer to Indonesian consumers. Perfectly designed to produce high-performance, better fuel efficiency and environmentally friendly, which are arranged in a light and compact.

ESP is a series of Honda's latest technology applied globally since 2011 through Honda PCX 125. In Indonesia, AHM pioneered the application of ESP since 2012 through Honda Vario Honda PCX 125 and 150. As a pioneer of the best technologies and environmentally friendly, AHM was now continuing application ESP on the latest models All New Honda Beat ESP series.

ESP technology to provide complete combustion with vertical rotation and maximum flow when mixing fuel with air, so that the spread more evenly. Additionally, the technology reduces friction with the application of offset cylinder, roller rocker arm and textured cylinder wall to keep the shape of a perfect circle so as to reduce distortion and other losses due to friction.

Through an optimal way it works, the basic ESP technology is able to provide maximum benefit to the motorcycle. ESP technology to maximize the efficient combustion and minimize friction to reduce the risk of wasted, and to optimize the energy out of the precious fuel.

In addition, ESP is integrated with the ACG starter who is able to turn the engine is smooth without sound, as well as the basis for the application of advanced features Idling Stop System (ISS) which is able to turn off the engine when stationary for more than 3 seconds and the driver only needs to draw the gas lever to turn it on again.

The latest generation of Honda Beat noted to have better performance than the previous generation. Both of these models present more responsive to the acceleration is 12.6 seconds at a distance of 0-200m, and more powerful with a top speed reaches 94 km / h. All New Honda Beat ESP series retains its position as the most efficient motor scooter in its class up to 63km / liter or 9% better than the Honda Beat FI has become economical in its class, through the activation of the ISS features (method ECE R40). Resulting emissions have met EURO 3 emission standards.

President Director of AHM Toshiyuki Inuma reveal the ESP application Honda Beat This series has a special significance in view of this model has a very large population of interest.

"ESP can minimize the negative impact not only on the environment, but also the consumer operating costs. Honda Beat series is the best-selling motorcycle in the world, selected by more than 2 million consumers annually. Therefore, the application of ESP on Honda Beat series was a big step forward us. We hope to make more and more customers happy and certainly more significantly contribute to environmental sustainability. "

AHM also complements the presence of the All New Honda Beat ESP series with variants Combi Brake System (CBS) which balances braking the rear wheels and front optimally. This is useful to help the novice rider optimum braking.

In addition, the All New Honda Beat ESP series still comes other advanced features are standard automatic side (Side Stand Switch) where the engine does not start up when in the down position, and Brake Lock easier to operate to prevent the jump when the motor is turned on or the motor remains in the idle state when stopped on a hill. Another excellent feature is also safety magnetic key (Magnetic Key Shutter) which effectively prevents theft.

All New Honda Beat ESP series has the capacity of a large u-box is 11 liters in size slim motor. Seat height to the ground as low as 740mm with the lowest distance bike to the ground (ground clearance) best-in-class high as 140mm provide comfort when driving alone or in tandem, both men and women.

While the All New Honda BEAT POP ESP which has a seat height to the lower ground at 735mm, presented with foam upholstery softer front for the convenience of motorists, especially with the smaller body size.

Based on data from the Indonesian Motorcycle Industry Association (AISI) during the first eleven months of 2014, Honda Beat series was recorded as the best-selling scooter motorcycle in Indonesia with total sales reached 1,949,283 units or 55% of total national scooter sales. In fact, this model became the backbone of the AHM sales until last November sold 4,675,286 units or lead a national market share of 64%.

Honda Beat has become the first choice of motor scooter lovers since its launch in 2008. Interest in the entry-level model of scooter Honda's mainstay greater up to 2 million units per year and this model as the best-selling motorcycle in the world. During the 6 years of its presence in Indonesia until the end of this year, Honda BEAT be nearly 7.7 million consumer choice.

Executive Vice President Director AHM Loman said scooter Honda Beat series became the most beloved products consumers motorcycle Indonesia. With a large population, AHM is constantly providing the latest choice for Indonesian consumers, especially the younger generation fit current trends.
"As the best-selling products that have been 7.7 million customers for its presence in Indonesia, Honda Beat continue to develop to meet the diverse development trend of young people today. All New Honda Beat ESP we launched for young children sporty and trendy. In addition, we also launched the latest variant of the All New Honda BEAT POP ESP to address the growing interest in the motor scooter lovers of stylish and classy character. "

All New Honda Beat ESP series itself has 3 variants in each model, the CW, CBS, and CBS-ISS with a variety of color choices. In total, the All New Honda Beat ESP has 10 choices of color Hard Rock Black for type CW, CBS, CBS-ISS, Funk White for the type of CW, CBS, CBS-ISS, Techno White for the type of CW, CBS-ISS, and Electro Red for the type of CBS, CBS-ISS. Each option comes with a variety of pricing options, namely the type of CW marketed at a price (on the road in Jakarta) USD 14.15 million, -, CBS-type marketed by price (on the road in Jakarta) USD 14.45 million, -, and type CBS-ISS marketed at a price (on the road in Jakarta) USD 14.95 million, -.

Meanwhile, the All New Honda BEAT POP ESP have 9 choices of colors Tone Black for type CW, CBS, CBS-ISS, Harmony White for the type of CW, CBS, CBS-ISS, Groovy Red for the type of CBS, CBS-ISS, and Melody Blue for the type of CBS-ISS. Each option comes with a variety of pricing options, namely the type of CW marketed at a price (on the road in Jakarta) USD 13.85 million, -, CBS-type marketed by price (on the road in Jakarta) USD 14.15 million, -, and type CBS-ISS marketed at a price (on the road in Jakarta) Rp 14,650,000, -. AHM is targeting 19 color options on the All New Honda Beat ESP series is able to sell 200,000 units / month.